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Alaffia was founded to alleviate poverty and advance gender equality in West Africa through the fair trade of handcrafted shea butter. Alaffia's mission embodies three clear principles:


Create - Alaffia formulates and creates their products based on indigenous beauty knowledge and fair trade ingredients.

Inform - Alaffia's products inform the public about the interconnections between communities and how, together, they can alleviate poverty through fair trade and sustainable choices.

Empower - Alaffia's fair trade shea butter cooperative and community projects encourage self empowerment and gender equality for women in their West African communities.

  • Alaffia - Authentic African Black Soap
    $14.00 Alaffia - Authentic African Black Soap
    WHAT IS IT?: Authentic Black Soap is an "all in one" option for cleaning, and is ideal for faces and babies, shaving, shampooing, and as a general hand & body wash. Scented with a clarifying blend of citrus essential...
  • Alaffia - Handcrafted Shea Butter
    $14.00 Alaffia - Handcrafted Shea Butter
    WHAT IS IT?: Fair Trade, pure, unrefined, and 100% natural, our Shea Butter has been carefully handcrafted using centuries old techniques that maximize the moisturizing and protective properties of Shea Butter. Shea Butter...
  • Alaffia - Rooibos & Shea Butter Antioxidant Face Cream
    $20.00 Alaffia - Rooibos & Shea Butter Antioxidant Face Cream
    WHAT IS IT?: This silky cream combines the proven moisturizing and anti-aging properties of unrefined shea butter with the antioxidant power of virgin coconut oil, Rooibos tea and African wild honey. Improves skin elasticity...

Founded in 2009 and based in the province of Quebec in Canada, Love Thy HnS carry naturally inspired products for textured hair (curly, wavy, kinky, coiled, locs, naturals, relaxed hair or transitioners). We also carry all natural products for dry skin. Our products are for adults, babies and kids. Experience the difference, using the right products. ‚Äč